TOURISM QUEENSLAND

Flash of Summer

To encourage travel to Queensland in the middle of Winter, we came up with this cheeky stunt. We deployed a bunch of male and female ambassadors wearing trench coats to flash commuters in chilly Sydney and Melbourne, proving you can still get a bit of Summer in the sunny state. The trench coat showed showed various beaches in Queensland.

This little stunt managed to get national news coverage.
Return of Investment of 600%
$600,000+ in earned media.