THE SMITH FAMILY

Heroes

For years, The Smith Family had told a story of child disadvantage in one light – struggle and hardship. But there was another dimension that deserved being told. Stories of those children who have everything against them, yet never give up. Those who play ‘parent’ to their parents and take on a level of responsibility most children would never know. These are stories of the fighting human spirit. We showed Australia that these kids were worth investing in with a donation via The Smith Family.

At a time when not-for-profits we’re seeing a downturn in donations, this campaign saw donations for the Smith Family rise dramatically.