Fiat were often the over looked brand in the FCA portfolio. Most of the time, they just plonked a car render on top of a stock shot of an Italian scene. I decided that it was an iconic car and deserved more.

The distinctive art direction was a nod to Fiat’s heritage, but also had functional use in calling out key features of the range.

The new creative took static renders and brought them to life. Bringing animation to OOH screens and social media to increase engagement.

With an extremely small budget, our new direction for Fiat punched well above it’s weight.

Web visitation increased by 200%
Sales increased by 18%