BPay View is a nifty little function that sends your utility bills straight to your online banking account, not to your letterbox… Basically making paper bills a thing of the past.

So to advertise BPay View, we gave the people of Australia the opportunity to own one of the rarest pieces of celebrity memorabilia going around… their favourite stars last ever paper bill, or as we liked to call it - ‘Memora-bill-ia’.

The outdoor and press explained the new product and showcased the types of services you could setup with BPay View. We also got the celebrities to share the campaign via their social channels to encourage their fans to go to the campaign microsite.

It was on the campaign microsite where fans could nominate which piece of memora-bill-ia they wanted to own, and also learn more about BPay View, which billers were applicable and how to switch.

This campaign would go on to capture the attention of everyday Aussies and we had a surprising amount of people wanting various B-Grade celebs last ever paper bills.

During the campaign period 60,000 switched per month.
1+ million social media impressions