Truth is, buying a Fiat isn’t for everyone. You’ll never buy a Fiat for its horsepower or its capability... or even its reliability. They are little, unique in shape and bright in colour - they command attention. And not everyone will buy one, but that’s its great strength, it’s for individuals or as they say in Italy - ‘Per Individui’. But what it lacks, it easily makes up for in iconic style and if you drive one, it says a lot about you.