TRANSPORT ACCIDENT COMMISSION

Very Personalised Number Plates

For over 30 years the Transport Accident Commission in Victoria and the Victorian government has been sending a hard line message to people to drive safe.

In this campaign, rather than telling Victorians to drive safe, we created a desirable item that would get them to think of the reason they drive safe - the important people in their life.

Very Personalised Number Plates took an incredibly popular item and made them attainable to any one that wanted to declare who they would drive safe for.