Jacob’s Creek
Made By Moments
Family dinners, first dates, anniversaries, cultural events… Some meals just stay with you forever. It’s true if you’re a kid from outback Australia or you’re the number 1 tennis player in the world. We created the ‘Made by Moments’ global campaign to leverage Jacob’s Creeks sponsorships.
We launched at the Australian Open with tennis champion, Novak Djokovic sharing two stories. One of his first date with his now wife, and the other about a traditional Serbian cake, Česnica, that would bring luck.
The media was placed in and around grand slam arenas directing traffic to watch the content. The content was also picked up by TV stations and run for free to a global audience during dwell times in live telecast.
Novak Djokovic also shared the films through his social media channels to an audience of 23.4 million fans.
Novak Djokovic, who is very passionate about his diet and food, then did live cooking demonstrations at various Grand Slam events. Giving fans an exclusive opportunity to hear more stories and experience a wine pairing with the food.
30+ millions social media impressions
$1.5+ million in earned media
