While Bunnings Warehouse is Australia’s number one hardware store, year-on-year foot traffic during the month of February significantly dropped and so did sales. We needed to find a way to turn this around.

In the internationally renowned kids TV show ‘Bluey’, Bunnings Warehouse is parodied as ‘Hammerbarn’. So to increase foot traffic, we started with the pitter patter of little feet down our aisles (accompanied by parents, of course).

For the whole of February, seven Bunnings Warehouse stores across Australia and New Zealand were converted into full functioning Hammerbarn stores for Bluey fans to experience.

Everything featured from the show, from staff apparel, catalogues, signage, backdrops from key scenes, products and merchandise were available in Hammerbarn stores, giving fans of the show a fully immersive experience.

Our new Hammerbarn stores also featured DIY workshops for kids that parents could book online via a bespoke website. The website also featured downloadable activities that kids could do at home.

Fans of the show went nuts, and the brand collaboration quickly became the retail event of the year. Creating a lot of PR and social buzz both here and across the globe.